Creating a strong brand identity for your business is an extremely important factor. An effective brand can help build your reputation, make you stand out from your competitors and project your values to attract your ideal client.
Your business identity is your brand- the image you wish to portray to the world is your company's greatest assets.
Although your brand identity is very important, your brand should include more then just a logo.
A strong brand identity is as follows:
It communicates your business personality and shapes your clients’ perception of who you are.
The expectations and promises extended to your clients in terms of quality, service, reliability and trustworthiness.Â
Your Brand creates trust and loyalty with those who do business with you.
It helps your audience differentiate you from your competitors
Positively influences their purchasing decisions, directly impacting your profitability.Â
Their are a several misconceptions that small business owners believe that can get in their way of developing a strong brand identity:
We can design our brand ourselves
We can’t afford to have a professional brand developed
We don’t need a brand
Whether you have developed a professional brand or not, your business has a brand. Your company name, how you deliver on your promises and what your customers say about you when asked creates an impression of what it is like to do business with you – and that, my friend, is your brand. You can let it be developed for you through online customer reviews or your competition, or you can take control and manage it to your advantage. Your choice.
